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Sam McCool making audience laugh
Event in Sydney with Sam McCool
Sam in a few words

Some Career Highlights

From sold-out shows at the Sydney Opera House to being a finalist on Australia’s Got Talent, and touring the world, his journey is inspiring.

Having quit his day job in marketing to pursue his true love of stand up comedy, Sam McCool took the comedy world by storm!

He has created his own original style with his unique blend of sharp-witted humour, conversational interplay and cultural insights.

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Tailored comedy that resonates across borders and boardrooms.

From Qantas to TEDx—Trusted by Global Brands for a Reason

Fantastic night, so well organised. I love Sam, so sharp in mind to make a joke from the audience with basic questions. Highly recommend to hire him or to book a ticket to see him… can’t wait for the next time!🙏

Christelle Bazantay— ANZ Mobile Lender

Christelle Bazantay — ANZ Mobile Lender

Who is Sam McCool?

A world-class MC, comedian, writer, keynote speaker, and speaking coach. He’s also a distinguished debater, actor, voiceover artist, and expert in tailored event hoaxes. Most of all, he’s an optimistic innovator with a rare combination of artistic and entrepreneurial spirit.

Comedian

As a comedian, Sam burst onto the national comedy scene as a finalist on Australia’s Got Talent. He followed with sell-out solo shows at the Sydney Opera House, several one-hour comedy specials, and became a hit on the international circuit, touring from Bollywood to Hollywood.

MC

His MC skills are in high demand, having hosted events for TEDx, IBM, Amazon, AMP, Accor, Dell Technologies, Bayer, ING, Optus, Mirvac, Samsung, Airtasker, Australia Post, 3M, UNSW, and the Australian Event Awards, plus many other trusted brands.

Tech & Startups

  • TEDx Sydney (2017–2019) – host of St George’s Kickstart pitch competition
  • Dell Technologies Partner Summit (Fiji 2018, South Korea 2019, Vietnam 2021, Thailand 2022)
  • Founding member & regular host at The Studio (media-tech incubator)
  • Host: “MediaTech is the new FinTech” debate
  • Host: Singularity U Summit (Sydney Opera House & ICC Sydney)
  • Artificial Intelligence hoax for Taysols
  • Wearable technology hoax for CBHS & Lovisa
  • MC of Ducatus crypto launch (Bali)
  • Human vs AI Comedy Keynote with IBM, Tech Data & Dell Technologies

Published Playwright

Author of “Lighten Up” (Currency Press), developed by Sydney Theatre Company and performed at Griffin Theatre Company.

Multicultural Ambassador

One of Australia’s leading multicultural ambassadors and expert in TLC: Travel, Languages, and Culture. Travelled to over 80 countries and speaks French, Arabic, Indonesian, Spanish, and English. Co-creator and host of Australia’s first multicultural game show “Melting Pot Luck!”

Hoaxes

Expert in curated event hoaxes, performing as a range of fictitious characters such as a Greek diplomat, Indian cross-cultural consultant, Scottish comedian, English property expert, American AI CEO, wearable tech expert, French rugby coach, wine expert, and Qatari Finance Minister.

Speaker Coaching

Creator of the “McCool Method of Speaking Success”, coaching clients including SCG Trust, INVNT, and several C-Level executives.

International Tours

Performed across USA, Canada, Mexico, India, Bali, Korea, Singapore, Malaysia, Hong Kong, Philippines, Vietnam, France, Switzerland, UK, NZ, and at the Rio Olympics.

Career Highlights

  • Host – TEDxSydney Business Hive (3 years)
  • Sydney Opera House – Sell-out seasons (2012, 2016, 2021)
  • Finalist – Australia’s Got Talent
  • Writer/Actor – “Lighten Up” (STC & Griffin)
  • Writer/Actor – Microsoft/Nokia online campaign
  • TV – Glasshouse, Can of Worms, Foxtel, AGT
  • Radio – ABC, Wave FM, Pulse FM, FBi, 2SER
  • Films – Dags, Eclipse, Mao’s Last Dancer
  • Writer – Stand Up Comedy Mag (LA), Beat Mag (Bali)

Original Shows

  • 2012 – Around the World in 80 Jokes
  • 2013 – Multiple Personality Distorter
  • 2014 – Embracist
  • 2015 – Revisionary
  • 2016 – Turning Thoughty
  • 2017 – Politricks
  • 2021 – Sam McCool Dad School
  • 2022 – Comeback Special

Corporate Clients

Major: TEDxSydney, Accor, 3M, Dell EMC, Samsung, Microsoft, Nokia, Optus, Airtasker, Mirvac, Mazda, AMP, ING, Australia Post, Mastercard, and more.

Multicultural: Canadian Tourism Commission, Macedonian Film Festival, Marconi Club, Arab-Australian Business Council, Mekong Club, Bali International Fashion Show, ANZ Business Association of India, Canterbury Crusaders.

Repeat: AMP, UNSW, Dell, Becton Dickinson, NIBA, TEDx, ING, Accor, Capricorn, Canadian Tourism Commission.

Cruise Lines

Silversea, Seabourn, Royal Caribbean, Carnival, Princess, Azamara, Celebrity.

Charity Work

The Smith Family, Westmead Children’s Hospital, Variety, Children’s Oncology Foundation, Médecins Sans Frontières, Hunter Valley Breast Cancer Foundation, Gift of Bread, Australian Skin Cancer Foundation, Cancer Council, Giant Steps.

Keynotes

  • “Embracism” – Diversity/Inclusion
  • “Mid-Life Oasis” – Inspiration
  • “9 Lives” – Life lessons from near-death experiences
  • “AI vs Human Comedy Challenge” – World-first live comedy battle

What Clients Say

“Truly entertaining, truly funny, truly engaging, truly special.” – John Doumani, CEO, Zip Heaters

“Unanimously positive… hit the mark for a diverse and discerning group.” – Tim Steele, MD, IPAC

“Outstanding… on target for an academic audience.” – Prof. Prem Ramburuth, UNSW

“Master of Atmosphere… the funniest comedian I have ever seen.” – Stella Gianotto, Oncology Children’s Foundation

Bookings

Sam works with a network of speaker bureaux and event managers. Contact the person who shared this bio for enquiries.

More

LinkedIn – Sam McCool | YouTube – Sam McCool

Trusted by Leading Brands

Testimonials

From CEO Roasts to Robot Dogs – They Loved Every Second

Can I give 6 stars? Loved it! 😍☺️

Federica T.

Customer Solutions Specialist at PPN

Sam is as funny, insightful and entertaining as they come

Steven H.

Founder & MD Corporate Match 2.0

Sam is simply the best event MC I have ever worked with!! Funny, warm, switched on, extremely likeable and good at creating very engaged environment.

Mozi Z

HR Manager at Qantas

I booked Sam for one evening at our company event. From the moment he walked through the door he had the audience in stiches. His accents, humor and ability to engage our group was brilliant. Would definitely book him again!

LIsa M.

Marketing Manager @ Fergus | Marketing

Sam is an excellent host, comedian and MC. He is extremely professional and very funny. I have used him twice and cannot recommend him enough.

Saahil R.

Trader

Sam delivered an outstanding presentation and held the room in his hand. A true professional in every sense of the word. He absolutely nailed it. Robot dog and AI Sam were a HUGE hit!

Fred B.

Business Advisory & Executive Coach
Sam McCool mcing at LAVERTY AWARDS 2024-181

Memorable & Global Comedy

20 Countries. 50 Industries. One Mic.

CEO Roasted. Culture Boosted.

Sam turns company quirks, leadership legends, and team tropes into high-impact, laugh-filled moments. With intel-driven humor and just the right dose of roast, this is comedy that connects—and leaves culture stronger than ever.

  • Clean, professional, and unforgettable—every time.
  • Trusted by Corporates Who Don’t Normally Laugh.