Sam McCool Energises the COG Financial Brokers Conference
The COG Financial Services Brokers Conference, hosted at Sheraton Mirage on the Gold Coast, brought together leading financial professionals along with major banking partners such as Commonwealth Bank and Westpac. With so many high-level stakeholders in the room, the event required a host who could manage the formalities with precision while keeping the atmosphere engaging.
As the event’s MC, Sam McCool guided the multi-day program with authority, ensuring smooth transitions between keynote speakers, breakout sessions, and networking activities. His ability to read the room and adapt on the spot kept energy levels high, no matter the format.
Beyond his professional delivery, Sam’s natural wit added moments of humour that kept the event lively without losing focus. This blend of polish and playfulness is why he’s often chosen for major conference MC roles where the stakes are high and the audience expects both structure and inspiration.
For COG’s brokers, sponsors, and guests, the result was a conference that was not only productive but also memorable — a hallmark of Sam’s approach to every event he hosts.
Banking & Financial Events
From energising trivia nights to guiding multi-day internal programs and VIP client gatherings, Sam has partnered with major banks to deliver events that balance polish, professionalism, and connection. His experience across the financial sector shows his ability to adapt seamlessly to different formats—keeping audiences engaged whether staff, clients, or executives.
* the comedy was on point, funny and challenging,
* the event worked great ,
* Sydney harbour was magic,
* the food was great, * the boat worked and
* there were lots of fun people to meet.
See you again in 2025, I hope it's on again with double the numbers.
