FESPA Conference Highlights with Sam McCool

At the FESPA Printing Industry Conference, hosted at the Shangri-La Sydney, Sam McCool delivered the perfect balance of professionalism and entertainment to an audience of industry leaders, innovators, and printing specialists.

Large-scale industry conferences require more than just schedule management — they need a host who can make complex topics engaging while keeping the program flowing seamlessly. Sam being Australia’s favourite EMCEE for corporate events ensured that technical sessions were structured, polished, and easy for the audience to follow.

At the same time, his natural humour brought lightness to the atmosphere, energising the room and preventing the event from ever feeling too heavy. This ability to blend clarity with charisma is why he’s often chosen for major conference MC roles across Australia.

Whether guiding formal discussions or lifting the mood with well-timed comedy, Sam proves time and again why he’s trusted by leading organisations to make conferences both impactful and enjoyable.

Conferences Across Sectors

Whether supporting national brands or regional leadership groups, Sam brings energy, clarity, and professionalism to conferences of all sizes. Each event is tailored to the audience, ensuring strong engagement from start to finish.

Qantas Annual Sales Conference

Guided Qantas’ flagship national sales event with polish and energy.

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Dell Technologies Asia-Pacific

Repeatedly trusted by Dell to host partner summits across the region.

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JB Hi-Fi Commercial Conference

Brought structure and energy to JB Hi-Fi’s Commercial Division Conference.

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COG Financial Brokers

Helped deliver a seamless brokers conference with professional hosting.

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Level® Group ANZ

Connected leaders and teams at a pivotal national leadership event.

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Sam McCool

Get in Touch with Sam

Reach out for direct bookings or inquiries via email, or connect with Sam on social media. We look forward to hearing from you! It never hurts to ask… so ask away 🙂

Email: info @ sammccool.com

Sam is the best comedian in Sydney. He always has me in stitches with his quick witted stories and comments. Be assured you will be in for a great time with lots of laughs when you see him perform. I highly recommend him for all events..."Laughter really is the Best Medicine

Fantastic night, so well organised. I love Sam, so sharp in mind to make a joke from the audience with basic questions. Highly recommend to hire him or to book a ticket to see him… can’t wait for the next time!

Great MC, very entertaining and lots of comedy! Will make any event a hoot!

Very funny routine that was right on point and kept the whole room entertained

Sam was PERFECT for our industry Gala Awards event. Well-rehearsed, funny, warm, professional and helped to keep the runsheet on track! The crowd loved him and we would definitely ask Sam again

Mr McCool is amazing! He can engage any audience, his performances area always well researched and unique. We had a great time.

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Sam McCool - Corporate MC | Comedian | Speaker Coach

5.0

Based on 38 reviews

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Michael Anderson

06:28 03 Apr 25

Very professional. Great guy to work with. Very good at pronouncing names from all countries of the world.

Response from the owner 07:28 03 Apr 25

Thank you Michael. It's always highly valued get a review from an event colleague. Especially from a professional photographer as you'll have seen 1000's of MC's in your time. Good to know my performance stands out. Thank you for the kind words.

Ben Cox

09:39 18 Feb 25

Response from the owner 21:15 18 Feb 25

So good you're speechless 🙂

Tulin Djemal

04:32 18 Feb 25

A Fun night out with friends with laughs and a sacrificial roast lamb dinner to compliment a night out at Gazebo in Potts Point. Highly recommend it 😝

Health Plus

01:35 18 Feb 25

Fantastic night last Sunday and so well organised throughout different comics to do comic on Sam and I love Sam time of course and so sharp in mind to make a joke from the audience with basic questions. Highly recommend to hire him or to book a ticket to see him… can’t wait for the next time!🌼✨🙏😝🤩

Dianne Wehbe

08:11 17 Feb 25

I have been to a few of Sam's shows and he is the best comedian in Sydney I know. He always has me in stitches with his quick witted stories and comments and be assured you will be in for a great time with lots of laughs when you meet and see him perform. I highly recommend him for all events whether it be a Birthday, Wedding, Anniversary or just for that Special Occasion..."Laughter really is the Best Medicine"

Response from the owner 23:04 17 Feb 25

Hi Dianne, Thanks for this kind review. Always great to see you and your friends at one of my shows. Glad I keep you guys in stitches, hopefully catch you at the next one too.

Danny Woods

01:59 06 Dec 24

I've been on this cruise many times. It's more like a family Christmas barbecue. Very beautiful setting and the food and entertainment is always first class. I can't recommend it highly enough. Do yourself a favour: Get on the boat.

Response from the owner 00:44 12 Dec 24

Thanks Danny. Always appreciate your efforts to join us at the Annual McCool Christmas Comedy Cruise, even though you commute from up the coast. It's always great to see you and your friends, your the life of the party.

MATTHEW ERWIN

23:41 05 Dec 24

The Sam McCool Christmas Cruise was cool in every sense of the word.. The event really works for me "The Cashman" because
* the comedy was on point, funny and challenging,
* the event worked great ,
* Sydney harbour was magic,
* the food was great, * the boat worked and
* there were lots of fun people to meet.
See you again in 2025, I hope it's on again with double the numbers.

Response from the owner 00:46 12 Dec 24

Thanks Matthew for your efficient and poignant bullet point summary 🙂 Glad to have you onboard, and yes double the numbers next year, we all just have to invite a +1 🙂

Cathy-Anne Jones

04:59 05 Dec 24

Sam was PERFECT for our industry Gala Awards event. Well-rehearsed, funny, warm, professional and helped to keep the runsheet on track! The crowd loved him and we would definitely ask Sam again.

Response from the owner 22:39 13 Nov 23

Thank you so much Cathy-Anne for you and your boards faith in me to deliver. Hosting the premium awards for your industry was a true honour and a whole lot of fun. Thanks again.

F Liu

04:45 05 Dec 24

Great MC, very entertaining and lots of comedy! Will make any event a hoot!

Response from the owner 04:56 05 Dec 24

Thanks F Liu for your candid honesty and positive review 🙂

Alex Amin

05:56 19 Aug 24

We had the absolute pleasure of having Sam MC our wedding reception. He was so incredible that months later our guests are still raving about how funny he was. He got the crowd involved in the reception and kept everyone entertained and made sure the timings of things ran smoothly and according to plan. I highly recommend Sam if you are throwing any type of event or party.

Response from the owner 10:35 19 Aug 24

Thank you so much Risha for trusting me to host your wedding reception. You guys were a pleasure to deal with and entertain.

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FESPA Conference Highlights with Sam McCool

Conferences Across Sectors

Qantas Annual Sales Conference

Dell Technologies Asia-Pacific

JB Hi-Fi Commercial Conference

COG Financial Brokers

Level® Group ANZ

Master of Ceremonies & Corporate-Class Comedian

Corporate Comedian & MC

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