Convenience & Impulse Retailing Hired Sam McCool Twice for NZ Expo

When the Convenience & Impulse Retailing Expo came to New Zealand, organisers turned to Sam McCool for not just one, but two roles across their major industry event. His repeat bookings demonstrate the trust placed in him to deliver both professionalism and entertainment to large-scale audiences.

On the first day, Sam acted as television presenter and host, filming showreels and interviewing suppliers, exhibitors, and attendees at Auckland’s Convention Centre. The content highlighted the value the exhibition brought to the convenience retailing industry and was a continuation of similar work Sam delivered earlier that year for the Expo in Melbourne.

The following evening, Sam switched roles to deliver a tailored comedy set at the gala dinner. His ability to combine corporate insight with sharp humour proved why he is often trusted for conference entertainment that keeps delegates engaged long after the formalities have ended.

By hiring Sam twice for different aspects of the Expo, Convenience & Impulse Retailing demonstrated the versatility and impact he brings — whether as a polished presenter guiding professional content or as a comedian bringing laughter to the industry’s biggest social gathering.