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ING Australia’s 3-Day Internal Event

Experience World-Class Comedy

When ING Australia brought together their entire national workforce for a three-day internal event in Sydney, they knew it needed more than just a host with a microphone. They needed someone who could captivate thousands of employees, keep energy high across multiple days, and ensure the program flowed seamlessly from keynote speeches to interactive sessions.

Chosen by Global Corporations

That’s exactly what the talented corporate MC in Sydney delivered. With a schedule that featured the CEO, one of Australia’s leading personal trainers, and a roster of influential speakers, Sam acted as the connective tissue of the event—bringing polish, pace, and personality to every transition. His ability to adapt on the spot and engage diverse audiences elevated the gathering from functional to unforgettable.

What set this event apart was Sam’s unique blend of professionalism and playfulness. While ensuring the serious moments landed with impact, he also infused humour and relatability that kept the crowd engaged across the entire multi-day conference. It’s the same skillset that makes him a trusted choice for major banking and finance events, having also hosted for Commonwealth Bank and St. George Bank.

For ING, the result was an internal event that didn’t just deliver information—it built connection, motivation, and lasting memories across their entire Australian workforce.

Hosting for Major Banks

Whether it’s a high-energy trivia night for staff or a polished gathering for valued clients, Sam brings the right tone to every occasion. His experience with leading banks shows his ability to adapt seamlessly—keeping events engaging, memorable, and on brand.

St.George Bank logo

St.George Bank VIP Event

MC for a VIP client event, blending polish with upbeat energy.

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Commonwealth Bank logo

Commonwealth Bank Trivia Night

Hosted a fast-paced corporate trivia event for Commonwealth Bank teams.

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Google Reviews
Michael Anderson
06:28 03 Apr 25
Very professional. Great guy to work with. Very good at pronouncing names from all countries of the world.
Response from the owner 07:28 03 Apr 25
Thank you Michael. It's always highly valued get a review from an event colleague. Especially from a professional photographer as you'll have seen 1000's of MC's in your time. Good to know my performance stands out. Thank you for the kind words.
Ben Cox
09:39 18 Feb 25
Response from the owner 21:15 18 Feb 25
So good you're speechless 🙂
Tulin Djemal
04:32 18 Feb 25
A Fun night out with friends with laughs and a sacrificial roast lamb dinner to compliment a night out at Gazebo in Potts Point. Highly recommend it 😝
Health Plus
01:35 18 Feb 25
Fantastic night last Sunday and so well organised throughout different comics to do comic on Sam and I love Sam time of course and so sharp in mind to make a joke from the audience with basic questions. Highly recommend to hire him or to book a ticket to see him… can’t wait for the next time!🌼✨🙏😝🤩
Dianne Wehbe
08:11 17 Feb 25
I have been to a few of Sam's shows and he is the best comedian in Sydney I know. He always has me in stitches with his quick witted stories and comments and be assured you will be in for a great time with lots of laughs when you meet and see him perform. I highly recommend him for all events whether it be a Birthday, Wedding, Anniversary or just for that Special Occasion..."Laughter really is the Best Medicine"
Response from the owner 23:04 17 Feb 25
Hi Dianne, Thanks for this kind review. Always great to see you and your friends at one of my shows. Glad I keep you guys in stitches, hopefully catch you at the next one too.
Danny Woods
01:59 06 Dec 24
I've been on this cruise many times. It's more like a family Christmas barbecue. Very beautiful setting and the food and entertainment is always first class. I can't recommend it highly enough. Do yourself a favour: Get on the boat.
Response from the owner 00:44 12 Dec 24
Thanks Danny. Always appreciate your efforts to join us at the Annual McCool Christmas Comedy Cruise, even though you commute from up the coast. It's always great to see you and your friends, your the life of the party.
MATTHEW ERWIN
23:41 05 Dec 24
The Sam McCool Christmas Cruise was cool in every sense of the word.. The event really works for me "The Cashman" because
* the comedy was on point, funny and challenging,
* the event worked great ,
* Sydney harbour was magic,
* the food was great, * the boat worked and
* there were lots of fun people to meet.
See you again in 2025, I hope it's on again with double the numbers.
Response from the owner 00:46 12 Dec 24
Thanks Matthew for your efficient and poignant bullet point summary 🙂 Glad to have you onboard, and yes double the numbers next year, we all just have to invite a +1 🙂
Cathy-Anne Jones
04:59 05 Dec 24
Sam was PERFECT for our industry Gala Awards event. Well-rehearsed, funny, warm, professional and helped to keep the runsheet on track! The crowd loved him and we would definitely ask Sam again.
Response from the owner 22:39 13 Nov 23
Thank you so much Cathy-Anne for you and your boards faith in me to deliver. Hosting the premium awards for your industry was a true honour and a whole lot of fun. Thanks again.
F Liu
04:45 05 Dec 24
Great MC, very entertaining and lots of comedy! Will make any event a hoot!
Response from the owner 04:56 05 Dec 24
Thanks F Liu for your candid honesty and positive review 🙂
Alex Amin
05:56 19 Aug 24
We had the absolute pleasure of having Sam MC our wedding reception. He was so incredible that months later our guests are still raving about how funny he was. He got the crowd involved in the reception and kept everyone entertained and made sure the timings of things ran smoothly and according to plan. I highly recommend Sam if you are throwing any type of event or party.
Response from the owner 10:35 19 Aug 24
Thank you so much Risha for trusting me to host your wedding reception. You guys were a pleasure to deal with and entertain.
Get in Touch with Sam

Reach out for direct bookings with Sam.

Email: info@sammccool.com

Master of Ceremonies & Corporate-Class Comedian

Corporate Comedian & MC

Looking for a seasoned conference MC in Australia or a world-class corporate comedian? Sam McCool delivers clean, custom-tailored entertainment for conferences, gala dinners, awards nights, and corporate events across Australia and internationally. With sharp wit, global experience, and the ability to engage diverse audiences, Sam is the go-to talent for unforgettable live and virtual experiences.

© Sam McCool – Comedian and MC. All rights reserved.