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Corporate MC & Comedian

Tailored Comedy. Global Reach. Unforgettable Events.

When you need your conference to run like clockwork—but still feel alive—you need a corporate MC who knows how to command the room, lift the energy, and land every line.
Sam McCool does all of that—and he does it with class, charisma, and clean comedy that connects.

Whether it’s a leadership summit in Sydney, a seminar series for clients, or a global webinar streamed across time zones, Sam is the conference MC you want on the mic.

Events

Explore Sam’s Stagecraft in Action

Whether he’s commanding a comedy stage, hosting a corporate conference, or coaching speakers behind the scenes, Sam McCool brings clarity, charisma and comedic timing to every setting. Watch the reels below to see how Sam adapts seamlessly to different formats—delivering tailored experiences that inform, engage, and entertain.

Comedy Shows

Enjoy world-class comedy tailored to your audience. Sam’s shows are sharp, hilarious, and designed to leave every crowd energised, entertained, and wanting more.

Conferences

Sam is the go-to conference MC for companies that need structure, storytelling, and style on stage—plus the timing and humour to keep every moment engaging.

Gala Events

Sam brings class and seamless flow to your gala. Whether it’s an awards night or a black-tie fundraiser, he delivers polished hosting with a touch of tailored humour.

Get in Touch with Sam

Reach out for direct bookings or inquiries via email, or connect with Sam on social media. We look forward to hearing from you! It never hurts to ask… so ask away 🙂

Email: info @ sammccool.com

Why Sam McCool?

Sam isn’t just another emcee. He’s a globally seasoned Master of Ceremonies, a proven corporate comedian, and a trusted voice for some of the world’s top brands.

With over 5,000 events hosted across 85+ countries, Sam has worked with companies like:

Qantas, Amazon, Deloitte, IBM, TEDx, Samsung, Accor, Optus, Dell Technologies, and UNSW.

When Sam’s hosting, you get:

  • Professionalism that reflects your brand
  • Comedy tailored to your industry and audience
  • Flawless flow between sessions, speakers, and segments
  • Engagement that lasts from the first intro to the final goodbye

Sam McCool

MC Events Showcase

Below is a curated portfolio of Sam McCool’s work as a professional MC across conferences, galas, hosting highlights, and brand celebrations.

BUPA logo

BUPA Dental Care Gala

Hosted a gala event for BUPA Dental Care Australia.

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Qantas logo

Qantas Annual Sales Conference

MC for Qantas’ high-profile national conference.

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Dell Technologies logo

Dell Technologies Asia-Pacific

Dell repeatedly booked Sam McCool for their partner summits.

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Commonwealth Bank logo

Commonwealth Bank Trivia Night

Hosted a fast-paced corporate trivia event for Commonwealth Bank teams.

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St.George Bank logo

St.George Bank VIP Event

MC for a VIP client event, blending polish with upbeat energy.

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ING Australia logo

ING Australia 3-Day Internal

Led a three-day internal program as MC, keeping sessions sharp and engaging.

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JB Hi-Fi logo

JB Hi-Fi Commercial Conference

MC for the Commercial Division Conference.

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FESPA logo

FESPA Conference

MC at the international FESPA industry showcase.

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COG Financial Services logo

COG Financial Brokers

MC for their brokers conference.

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ProPrint logo

ProPrint Awards Gala

Hosted ProPrint's annual Awards Gala for the 2nd consecutive year

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IBM logo

IBM

Hosted the prestigious Tech Data 1% 'ers pitch competition for the 2nd time.

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ABB Motion Robotics logo

ABB Motion Robotics

An all day conference for global robotics firm ABB.

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AirTasker logo

AirTasker

MC at the company’s showcase event.

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Fair Trading logo

Fair Trading

MC at NSW Fair Trading events.

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RCI Asia Pacific placeholder

RCI Asia Pacific

MC for regional conferences.

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Tech Data APAC logo

Tech Data APAC

MC for pitch competition and showcase.

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Babcock placeholder

Babcock Gala Dinner

A night of recognition, inspiration, and connection.

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Commanderie de Bordeaux logo

Commanderie de Bordeaux

Performed an elaborate comedy hoax.

Level Group ANZ logo

Level® Group ANZ

MC at their leadership conference.

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Finsure logo

Finsure Finance & Insurance

Invited back to host the national conference Awards & Gala Dinner.

C&I Retailing logo

Convenience & Impulse Retailing

A 2 day exhibition in Auckland, NZ for the entire Convenience Industry of New Zealand.

Zscaler logo

Zscaler

Hosted a Gala Dinner for ZScaler - one of the world's leading Cyber-Security firms.

Focus Network logo

Focus Network

MC at Focus Network events.

Dell Technologies logo

Dell Technologies

MC at Dell corporate event.

Malaysia Airlines logo

Malaysia Airlines

A fun and insightful event for a predominantly Malaysia audience.

TWU logo

Transport Workers Union

Hired to do a stand up comedy set for the TWU.

CPRA logo

Communication & Public Relations Australia

MC at CPRA conference.

ING Australia logo

ING Australia

MC at ING’s company event.

Company logo

Corporate Brand

Hosted a 30 year celebration of Printing industry supplies company - Pozitive Printing @ Luna Park Sydney.

Tailored Hosting for Every Corporate Format

No two audiences are the same. That’s why Sam McCool doesn’t recycle punchlines—he reinvents them.

Whether he’s hosting a fintech conference, a government awards night, or a multinational webinar, Sam crafts his comedy to match the tone, industry, and people in the room.

He’s mastered the art of customised humour—where every joke feels like it was written just for your team. From in-jokes about your sector’s quirks to witty nods at your leadership team (yes, even the CEO gets a gentle roast), Sam’s material is:

  • Researched

  • Relevant

  • Refined for your audience

That’s why over 1,400 clients across 50+ industries trust him—not just to entertain, but to connect.

Because when the humour lands perfectly, the message sticks, the energy lifts, and your event becomes unforgettable.

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What’s Included in a Sam McCool Corporate MC Booking?

When you book Sam McCool as your corporate MC, you’re not just getting a host—you’re investing in a polished performer who brings professionalism, personality, and punchlines to your event. 

Every MC booking includes:

  • A world-class Corporate MC & Comedian
    Over 2,000 events across 20+ countries, trusted by brands like TEDx, Amazon, Deloitte & Qantas.

  • Tailored comedy and industry-specific humour
    Custom-written material designed around your company, sector, and your event’s theme and tone.

  • Event briefing and content planning
    Pre-event strategy session to align on program, audience, themes, and key messaging.

  • Scripted segues and speaker intros
    Seamless transitions with comedic timing that enhances—not distracts from—your agenda.

  • Professional flow and run sheet management
    Punctual, polished hosting that keeps your event on track from start to finish, with suggestions to improve overall experience where warranted

  • Dynamic audience engagement
    From energisers to tasteful and friendly live roasts (when requested !), Sam keeps guests alert and involved.

  • Virtual or hybrid event capability
    Equipped for webinars, livestreams, and online audiences.

  • Hours and hours of research, writing, re-writing and rehearsal

  • At least 2 pre-event briefings. 1 early on as you develop your draft run sheet. And a second one closer to the event date to  run through the final flow and review any material you may wish to

Let Sam transform your conference, gala, or webinar into an event people remember—not just for the content, but for the charisma that carried it.

Conferences & Leadership Summits

As a seasoned conference MC in Sydney and beyond, Sam sets the tone, keeps timelines tight, and energizes the crowd with just the right blend of insight and entertainment.

Business Seminars

Hosting a high-stakes seminar or internal training day? Sam brings clarity, warmth, and humour that helps your content land—and stick.

Webinars & Virtual Events

Online audiences demand more to stay engaged. Sam’s background in live and virtual comedy makes him an exceptional virtual event host who connects through the camera and brings screen-fatigued audiences to life.

MC for Awards Nights

An MC for awards nights does more than announce names — they elevate your event into a celebration to remember. With polished delivery and perfect timing, our professional event MCs create excitement, manage transitions, and keep your award presentation flow smooth and engaging. Whether it’s a black-tie industry gala or an in-house recognition ceremony, our emcees bring the right mix of formality, flair, and audience engagement. Let us help you honour your winners with dignity, humour, and memorable moments.

Book a charismatic MC for your next awards night and ensure every achievement gets the spotlight it deserves.

MC for Christmas & End-of-Year Events

Bring sparkle and celebration to your festive function with a seasoned MC for Christmas parties and end-of-year corporate events. Our emcees keep the atmosphere light, the laughter flowing, and your schedule on track. Whether you’re hosting a formal sit-down gala or a casual staff celebration, we tailor our style to match your vibe. Expect seamless program flow, lively guest introductions, and tasteful humour to lift company morale and end the year on a high.

Make your Christmas event unforgettable — hire an MC who brings festive cheer and professional flair.

MC for Trade Shows & Expos

A dynamic MC for trade shows or expos is key to creating buzz, guiding attendees, and highlighting key moments throughout the day. Our conference hosts and event emcees know how to draw a crowd, introduce speakers, moderate panels, and keep your show running with energy and professionalism. With strong public speaking skills and an eye for event facilitation, we ensure sponsors, vendors, and speakers all get their moment — and the audience stays engaged.

Upgrade your expo with an MC who understands flow, branding, and connection.

MC for Virtual Events

Virtual doesn’t have to mean boring. Our MCs for virtual events bring charisma, clarity, and energy to digital experiences. From online conferences to virtual awards nights, we keep your remote audience tuned in, engaged, and entertained. With smooth event transitions, interactive elements, and real-time moderation, our hosts ensure your virtual platform feels as professional and exciting as a live stage.

Host smarter online — book a virtual event MC who knows how to own the screen and manage the flow.

 

The MC of Choice for Industry Icons

Sam McCool has partnered with a wide range of respected organisations across industries—proving that great comedy and MC talent transcend boundaries.

Trusted Across 50+ Industries

Sam doesn’t rely on one-size-fits-all scripts. He customizes every performance—whether he’s presenting to CEOs in fintech or staff in logistics. His material has hit home in sectors like:

Technology, Finance, Education

Government, Real Estate, Healthcare

Construction, Retail, Mining, and more

He brings bespoke humour, industry fluency, and audience empathy to every room—live or virtual.

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Testimonials

Google Reviews

Michael Anderson
06:28 03 Apr 25
Very professional. Great guy to work with. Very good at pronouncing names from all countries of the world.
Response from the owner 07:28 03 Apr 25
Thank you Michael. It's always highly valued get a review from an event colleague. Especially from a professional photographer as you'll have seen 1000's of MC's in your time. Good to know my performance stands out. Thank you for the kind words.
Ben Cox
09:39 18 Feb 25
Response from the owner 21:15 18 Feb 25
So good you're speechless 🙂
Tulin Djemal
04:32 18 Feb 25
A Fun night out with friends with laughs and a sacrificial roast lamb dinner to compliment a night out at Gazebo in Potts Point. Highly recommend it 😝
Health Plus
01:35 18 Feb 25
Fantastic night last Sunday and so well organised throughout different comics to do comic on Sam and I love Sam time of course and so sharp in mind to make a joke from the audience with basic questions. Highly recommend to hire him or to book a ticket to see him… can’t wait for the next time!🌼✨🙏😝🤩
Dianne Wehbe
08:11 17 Feb 25
I have been to a few of Sam's shows and he is the best comedian in Sydney I know. He always has me in stitches with his quick witted stories and comments and be assured you will be in for a great time with lots of laughs when you meet and see him perform. I highly recommend him for all events whether it be a Birthday, Wedding, Anniversary or just for that Special Occasion..."Laughter really is the Best Medicine"
Response from the owner 23:04 17 Feb 25
Hi Dianne, Thanks for this kind review. Always great to see you and your friends at one of my shows. Glad I keep you guys in stitches, hopefully catch you at the next one too.
Danny Woods
01:59 06 Dec 24
I've been on this cruise many times. It's more like a family Christmas barbecue. Very beautiful setting and the food and entertainment is always first class. I can't recommend it highly enough. Do yourself a favour: Get on the boat.
Response from the owner 00:44 12 Dec 24
Thanks Danny. Always appreciate your efforts to join us at the Annual McCool Christmas Comedy Cruise, even though you commute from up the coast. It's always great to see you and your friends, your the life of the party.
MATTHEW ERWIN
23:41 05 Dec 24
The Sam McCool Christmas Cruise was cool in every sense of the word.. The event really works for me "The Cashman" because
* the comedy was on point, funny and challenging,
* the event worked great ,
* Sydney harbour was magic,
* the food was great, * the boat worked and
* there were lots of fun people to meet.
See you again in 2025, I hope it's on again with double the numbers.
Response from the owner 00:46 12 Dec 24
Thanks Matthew for your efficient and poignant bullet point summary 🙂 Glad to have you onboard, and yes double the numbers next year, we all just have to invite a +1 🙂
Cathy-Anne Jones
04:59 05 Dec 24
Sam was PERFECT for our industry Gala Awards event. Well-rehearsed, funny, warm, professional and helped to keep the runsheet on track! The crowd loved him and we would definitely ask Sam again.
Response from the owner 22:39 13 Nov 23
Thank you so much Cathy-Anne for you and your boards faith in me to deliver. Hosting the premium awards for your industry was a true honour and a whole lot of fun. Thanks again.
F Liu
04:45 05 Dec 24
Great MC, very entertaining and lots of comedy! Will make any event a hoot!
Response from the owner 04:56 05 Dec 24
Thanks F Liu for your candid honesty and positive review 🙂
Alex Amin
05:56 19 Aug 24
We had the absolute pleasure of having Sam MC our wedding reception. He was so incredible that months later our guests are still raving about how funny he was. He got the crowd involved in the reception and kept everyone entertained and made sure the timings of things ran smoothly and according to plan. I highly recommend Sam if you are throwing any type of event or party.
Response from the owner 10:35 19 Aug 24
Thank you so much Risha for trusting me to host your wedding reception. You guys were a pleasure to deal with and entertain.
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Frequently Asked Questions (FAQs)

Sam hosts a wide range of events including conferences, gala dinners, awards nights, Christmas parties, seminars, webinars, expos, and virtual events.

Yes, Sam researches your audience, leadership, and industry in advance to craft bespoke, relevant and tasteful humour that connects.

Absolutely. Sam is an experienced virtual MC and webinar host, known for engaging online audiences and managing smooth, interactive digital programs.

Yes, Sam performs internationally both in-person and virtually. He has worked in over 20 countries and continues to serve clients worldwide.

You can contact Sam directly through his website’s contact form at https://sammccool.com or email info@sammccool.com to discuss your event requirements.

A corporate MC—or Master of Ceremonies—is the glue that holds your event together. They guide the program, introduce speakers, keep timelines tight, and lift the room’s energy with confident, clear delivery. A great corporate MC doesn’t just host—they elevate the experience.

Within a company setting, an MC plays a pivotal role in corporate events like conferences, product launches, or training days. They strike a balance between professionalism and personality—keeping the event focused while making it enjoyable and engaging for all attendees.

MC most commonly stands for Master of Ceremonies—the person responsible for hosting and steering the flow of an event. In other contexts (like hip-hop), it can also mean Mic Controller, but in the business world, the MC ensures every moment on stage runs smoothly.

To MC a corporate event well, you need preparation, professionalism, and presence. That means:

  • Knowing your run sheet inside out
  • Welcoming speakers with clarity and warmth
  • Using humour and tone that fits your audience
  • Managing timing, transitions, and unexpected hiccups

It’s part stagecraft, part crowd psychology—and 100% essential for a seamless event.

In finance, MC often refers to Marginal Cost—the additional cost of producing one more unit of a product. Not quite as fun as “Master of Ceremonies,” but still useful (just probably not what we’re talking about here!).

In strata management, MC stands for Management Corporation—a group made up of property owners that oversees the maintenance, finances, and governance of strata-titled properties. Think of it as the official body managing common spaces and shared responsibilities.

In engineering or construction, MC can refer to a Miscellaneous Channel—a type of steel channel used in structural framing and industrial projects. It's strong, reliable, and helps hold big things up—kind of like a good MC on stage.

MC leasing typically relates to the Management Corporation in strata settings, which may lease out common areas or facilities. It’s about managing shared property assets, often within apartment or commercial buildings.

In strata contexts, an MC (Management Corporation) is formed when individual strata titles are issued and registered. It officially begins when the strata register is opened and is typically made up of all unit or parcel owners.

In the construction world, “MC” can mean Main Contractor or Master of Ceremonies, depending on the context. If we’re on-site—Main Contractor. If we’re on-stage—Master of Ceremonies. Either way, it’s someone making sure things go to plan.

The Joint Management Council, often the precursor to the Management Corporation, handles property maintenance and decisions before strata titles are fully issued. It’s a temporary governing body that ensures things run smoothly in shared developments.

BMC stands for Building Management Committee. This group oversees the operational side of mixed-use buildings, especially where there's a combination of residential and commercial components. They focus on the practical stuff: maintenance, budgets, and building harmony.

Performance Highlights

A collection of images showcasing Sam McCool in action, captivating audiences worldwide.

Get in Touch

For enquiries, bookings or collaborations, please reach out to my team.
We look forward to hearing from you!

Connect with Sam on Social Media

    Master of Ceremonies & Corporate-Class Comedian

    Corporate Comedian & MC

    Looking for a seasoned conference MC in Australia or a world-class corporate comedian? Sam McCool delivers clean, custom-tailored entertainment for conferences, gala dinners, awards nights, and corporate events across Australia and internationally. With sharp wit, global experience, and the ability to engage diverse audiences, Sam is the go-to talent for unforgettable live and virtual experiences.

    © Sam McCool – Comedian and MC. All rights reserved.