Sam McCool – Host & MC for the RobotX Competition

Sam McCool is more than a stage presence—he’s a world-class corporate MC and comedian who thrives in complex, high-profile environments. A finalist on Australia’s Got Talent, he has entertained audiences in more than 20 countries and collaborated with brands like Amazon, Deloitte, and TEDx. What sets Sam apart is his ability to blend sharp wit with global experience, making him equally at home hosting robotics competitions as he is leading conferences or awards nights. Whether delivering tailored corporate comedy or guiding an audience through intricate topics with clarity and humour, Sam transforms every event into an engaging, memorable experience.

The RobotX Competition is one of the world’s premier global robotics challenges, bringing together leading minds in engineering, automation, and artificial intelligence. For its Sydney event, the organisers needed a professional who could bridge the technical complexity of autonomous systems with the energy and accessibility of a live audience. They chose Sam McCool as their corporate MC—and he delivered with precision, humour, and authority.

Hosting Innovation on a Global Stage

The competition tested innovation and problem-solving in “advanced autonomous systems,” with students, researchers, and industry leaders collaborating to tackle real-world scenarios. Sam’s expertise as an MC for corporate events ensured that technical presentations never lost their audience. He provided seamless transitions between highly specialised robotics content and engaging live commentary, making the event both professional and approachable.

Blending Technology and Entertainment

RobotX wasn’t just about robotics—it was about people. Sam acted as a connector between participants and spectators, fostering excitement while highlighting the broader significance of robotics, AI, and Industry 4.0. His ability to simplify complex topics without dumbing them down kept attendees invested throughout the program.

The Edge of Comedy in a Technical World

Even in a high-stakes robotics competition, humour has a place. Sam drew on his background as a comedian for corporate events to inject just the right amount of levity, helping audiences stay energised through intensive technical sessions. His clean, clever comedy complemented the competition’s futuristic themes, proving that even events rooted in engineering and innovation can benefit from laughter.

For organisations seeking a host who can handle the balance of technical credibility and entertainment, Sam McCool transforms complex conferences and competitions into experiences that captivate, inspire, and connect.

Get in Touch with Sam

Reach out for direct bookings or inquiries via email, or connect with Sam on social media. We look forward to hearing from you! It never hurts to ask… so ask away 🙂

Email: info @ sammccool.com

Sam is the best comedian in Sydney. He always has me in stitches with his quick witted stories and comments. Be assured you will be in for a great time with lots of laughs when you see him perform. I highly recommend him for all events..."Laughter really is the Best Medicine

Fantastic night, so well organised. I love Sam, so sharp in mind to make a joke from the audience with basic questions. Highly recommend to hire him or to book a ticket to see him… can’t wait for the next time!

Great MC, very entertaining and lots of comedy! Will make any event a hoot!

Very funny routine that was right on point and kept the whole room entertained

Sam was PERFECT for our industry Gala Awards event. Well-rehearsed, funny, warm, professional and helped to keep the runsheet on track! The crowd loved him and we would definitely ask Sam again